For entrepreneurs, founders and change agents done with one-size-fits-all advice. When the usual business thinking isn't sufficient for what you're dealing with — it's time to look at the problem from different angles, separate signal from noise and figure out what actually matters — so you can find the right way forward. Topics include influence, resonance, positioning, identity, decision-making under pressure and the stuff beneath the stuff that business podcasts usually talk about. 

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I'm Sunita — Business consultant, positioning strategist & alchemist. Cornell optimization engineer, Ross MBA & MSc. 25 years of experience across a number of industries, 2x 6-figure founder, former brand manager for a billion-dollar brand and depth beyond the 3D that conventional business strategy can't touch.

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Positioning as discussed here means two things: where you stand in the market and where you stand in your own trajectory. Because where you're positioned determines what you can see — and what you can see determines every move  you make. The point isn't to provide a generic playbook or serve up "3 tips" that will expire tomorrow. It's to elevate conversations and perspectives that make you think differently about how you're playing the game.