For entrepreneurs, founders and agents of change building what's next. A podcast about making consequential business decisions when conventional frameworks aren't enough. We talk positioning, orientation and alternative forms of decision intelligence to help you navigate the next era of business. All conversation flows through one lens: helping you distinguish signal from noise so you can make smarter moves that are the right fit for you.

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I'm Sunita. Alchemical business consultant and non-traditional positioning strategist. Cornell optimization engineer, Michigan MBA, MSc, former consumer health product founder and agency owner. I fuse esoteric tools, 25yrs of experience and a focus on practical application into everything I do. 

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We toss industry dogma, canned "mindset content" and manufactured authority to share practical truths and have real conversations. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because how you're positioned determines what you can see, and what you can see determines every move you make. Expect entrepreneurial stories and unique perspectives you won't hear anywhere else. 

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TL; DR: Think entrepreneurship + unconventional thinking + the consciousness required to navigate what happens when the obvious answer isn't the right one. Expect content about orienting without a map, business fundamentals and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Mostly solo with select hand-picked guests.