Positioning, Influence & Navigating The New Era of Business | Clear Signal Artwork

Positioning, Influence & Navigating The New Era of Business | Clear Signal

For entrepreneurs, founders and change agents who don't fit conventional frameworks and those done with one-size-fits-all advice. When the usual business thinking isn't sufficient for what you're dealing with, it's time to look at the problem from different angles, separate signal from noise and figure out what actually matters — so you can find the right way forward. Topics include influence, resonance, positioning, identity, decision-making under pressure and the stuff beneath the stuff that business podcasts usually talk about. 

****

I'm Sunita — Business consultant, alchemist & positioning strategist. Cornell optimization engineer & Ross MBA. 25 years of experience across a number of industries, 2x 6-figure founder, former brand manager for a billion-dollar brand and depth beyond the 3D that most strategists can't touch.

****

Positioning here means two things: where you stand in the market and where you stand in your own trajectory. Because where you're positioned determines what you can see — and what you can see determines the moves that you make. The point isn't to provide a generic playbook or serve up "3 tips" that will expire tomorrow. It's to elevate conversations and perspectives that make you think differently about how you're playing the game. 

Positioning, Influence & Navigating The New Era of Business | Clear Signal