Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal
We talk positioning, orientation and alternative forms of decision intelligence–including but not limited to Human Design–to help entrepreneurs and founders navigate the next era of business. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because how you're positioned determines what you can see, and what you can see determines every move you make.
🔆🔆
All conversation flows through one lens: helping you distinguish signal from noise so you can make smarter moves that are right fit for you. It's about building and leading from your unique edge-not despite it. We toss industry dogma and manufactured authority to share practical truths, entrepreneurial stories and unique perspectives you won't hear anywhere else.
🔆🔆
I'm Sunita. Business consultant and non-traditional positioning strategist. 25yrs of category innovation, global brands and life in the business thunderdome. Cornell optimization engineer, MBA, MSc, 2x founder. I fuse my Founder Design™ system, intuitive gifts and a focus on practical application into everything I do.
🔆🔆
This space is a bridge between brass tacks business and non-formulaic insight designed to orient pioneers building the next era. Expect content about navigating without a map, business fundamentals and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Mostly solo with select hand-picked guests.
Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal
Latest Episodes
Entrepreneurial Mindset: Stop Taking Advice From People In The Stands [E71]
💥Work with Me ☀️See you in the Summer for Season 3.
Entrepreneurial Mindset: What It Means to Treat Your Business Like a Game [E70]
💥Work with Me My Substack a...
Entrepreneurial Mindset: Resonance Has a Recipe. And It's Not Recognition. And It's Not Your Human Design Chart [E69]
💥Work with Me and it's not recognition.and it's not conversion.
Entrepreneurial Mindset: What It Means to Treat Your Business Like a Teacher [E68]
💥Work with Me My Substack a...
What You Do Every Morning. And What That Has To Do With Driving With The Brakes On [E67]
💥Work with Me If you're like most of the entrepreneurs I work with — driven, action takers, experienced and educated, been around the block — you've already got gas in the car.&n...
Fan Mail
I am so happy I found you!! Everything you’re talking about in regards to creating a niche, branding, the online space of these $25,000 masterminds, the joke of people who are going out there and promising these outcomes that they have no true ability to promise people, oh my goodness, I feel like I have found my soul sister, listening to your podcast! Please ignore the grammar. I am driving so I am just so inspired to send you this right now because I was building my “niche and I was thinking about how why am I focusing on these stupid characteristics when it’s really about the spirit and energy of the person not how much money they may how old they are and where they live but anyways, I digress I just wanna say thank you so much. I did my human design chart today and I am an alchemist and I feel so at peace now and have so much more understanding and clarity of who I am and why I operate the way I operate. I don’t know if you’re still doing individual consultations but oh my goodness I just get chills even thinking about you. I would love to meet with you.
Philadelphia, Pennsylvania
.png)