Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal

We talk positioning, orientation and alternative forms of decision intelligence–including but not limited to Human Design–to help entrepreneurs and founders navigate the next era of business. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because how you're positioned determines what you can see, and what you can see determines every move you make. 

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All conversation flows through one lens: helping you distinguish signal from noise so you can make smarter moves that are right fit for you. It's about building and leading from your unique edge-not despite it. We toss industry dogma and manufactured authority to share practical truths, entrepreneurial stories and unique perspectives you won't hear anywhere else.

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I'm Sunita. Business consultant and non-traditional positioning strategist. 25yrs of category innovation, global brands and life in the business thunderdome. Cornell optimization engineer, MBA, MSc, 2x founder. I fuse my Founder Design™ system, innate gifts and a focus on practical application into everything I do. 

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This space is a bridge between brass tacks business and non-formulaic insight designed to orient leaders building for the next era. Expect content about navigating without a map, business fundamentals and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Mostly solo with select hand-picked guests.