Positioning, Influence & Navigating The New Era of Business | Clear Signal

For entrepreneurs, founders and agents of change feeling trapped and at a crossroads — the places where what got you here won't get you where you're going. It's for people who don't fit conventional frameworks and those done with parroted one-size-fits-all advice. We talk non-traditional marketing strategies, navigating the pressure around complex decisions and implementing business strategy sourced from a different kind of intelligence. At the heart of every conversation is distinguishing the signal from the noise so you can find the right way forward. Topics include influence, resonance, positioning, identity, decision-making and the stuff beneath the stuff that business podcasts usually don't talk about. 

****

I'm Sunita — Business alchemist & positioning strategist. Cornell optimization engineer & Ross MBA. 25 years of experience across a number of industries, 2x 6-figure founder, former brand manager for a billion-dollar brand and depth beyond the 3D that most strategists can't touch.

****

Positioning here means two things: where you stand in the market and where you stand in your own trajectory. Because where you're positioned determines what you can see — and what you can see determines the moves that you make. The point isn't to give you another playbook or serve up "3 tips" that will expire tomorrow. It's to serve up conversations and perspectives that will make you think  differently about how you're playing the game.