Positioning, Marketing & Founder Identity for Entrepreneurs Building What's Next | Clear Signal
We talk positioning, orientation and alternative forms of decision intelligence–including but not limited to Human Design–to help entrepreneurs and founders navigate the next era of business. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because how you're positioned determines what you can see, and what you can see determines every move you make.
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All conversation flows through one lens: helping you distinguish signal from noise so you can make smarter moves that are right fit for you. It's about building and leading from your unique edge-not despite it. We toss industry dogma and manufactured authority to share practical truths, entrepreneurial stories and unique perspectives you won't hear anywhere else.
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I'm Sunita. Business consultant and non-traditional positioning strategist. 25yrs of category innovation, global brands and life in the business thunderdome. Cornell optimization engineer, MBA, MSc, 2x founder. I fuse my Founder Design™ system, intuitive gifts and a focus on practical application into everything I do.
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This space is a bridge between brass tacks business and non-formulaic insight designed to orient pioneers building the next era. Expect content about navigating without a map, business fundamentals and the realities of doing things differently. Everything about this podcast is about where we're going—not where we've been. Mostly solo with select hand-picked guests.
Episodes
67 episodes
Entrepreneurial Mindset: Stop Taking Advice From People In The Stands [E71]
💥Work with Me The podcast is taking a 4 month break. ☀️See you end of August to kick off Season 3.
Entrepreneurial Mindset: What It Means to Treat Your Business Like a Game [E70]
💥Work with Me My Substack a...
Entrepreneurial Mindset: Resonance Has a Recipe. And It's Not Your Human Design Chart [E69]
💥Work with Me and it's not recognition.and it's not conversion.
Entrepreneurial Mindset: What It Means to Treat Your Business Like a Teacher [E68]
💥Work with Me My Substack a...
What You Do Every Morning. And What That Has To Do With Driving With The Brakes On [E67]
💥Work with Me If you're like most of the entrepreneurs I work with — driven, action takers, experienced and educated, been around the block — you've already got gas in the car.&n...
Marketing Storytelling: Most Advice Is Probably Wrong For Your Business. And Here's Why [E66]
💥Work with Me Show Notes:"Help who you were two years ago" merged with storytelling "from your journey" is the most repeated marketing advice in the personal brand ...
Positioning : 4 Ways You Will Mess It Up If You Use Most Human Design Advice [E65]
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The New Game Theory: Why The Next Era of Business Will Require a Different Kind of Intelligence [E64]
💥Work with Me The New "Game Theory" = a new model for understanding business, power, competition, opportunity, influence, and success in the era we're entering.If t...
The New Era Of Branding. You Don't Have a Marketing Or Positioning Problem. You Have An Identity Problem [E63]
💥Work with Me Show notes:This episode cuts through the noise and calls out what’s actually going on: why your brand isn’t landing, why strategy feels harde...
Entrepreneurial Mindset: Stop Taking The Bait. Why Your Impatience Is Profitable [E62]
💥Work with Me If you know you’re at a turning point but the direction isn’t clear, Alchemical Edge is where we fix th...
Entrepreneurial Real Talk: Cookie Cutter Marketing Frameworks Produce Cookie Cutter Results [E61]
💥Work with meShow Notes:Credits: Originally aired on the Business Insider Roundtable with Andrew Jones.Andrew now has a new podcast Pivot Point an...
Breaking Down 3 Layers of Influence—Mindset, Mastery and Deconditioning in Human Design For Business [60]
💥Work with meResources Mentioned:1) Deconditioning (Youtube Video)2)
The Culprit Behind Bright Shiny Object Syndrome. The Head Center In Human Design [E59]
💥Work with Me Show Notes:The head center is the bright shiny object syndrome center. 50% of people have an undefined head. You're in good company.This...
Entrepreneurial Mindset: What It Means to Build Something Without a Blueprint [E58]
💥Work with me Show Notes:Creating your own "category" is lonely. And every day you're going to question if you're crazy.This episode is for entrepreneurs bui...
The Missing Link To Truly Understand Your Human Design Profile: Human Design For Business [E57]
💥Work with Me Show Notes:What's the difference between a 2/5 and a 5/2? Between a 3/5 and a 5/3? If you think they're the same, you've been ...
Tasting the Rainbow in Business Doesn't Mean You Are FAFO. Here's What It Means Instead [E56]
💥Work with Me Offer mentioned<...
AI, Eclipse Astrology and Aries...We're Gonna Party Like It's 1999 [E55]
💥Work with Me ⚡️Eclipse Readings are back. Expire 2/13....
The Difference Between Shoulds and Aligned Opportunities for Sacral Beings: Human Design for Business [E54]
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What Human Design Circuitry Has To Do With Your Business Model [E53]
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Clarity is the Buzzword of 2026-2028. Here's Why Everyone Gets It Wrong [E52]
💥Work with Me Episodes Mentioned:Deconditioning Video
A Mike Drop Moment: You're Living In The Shell Of An Old Life: Highlight Reel [E50]
💥Work with Me Show Notes: This was a guest spot I did on Danielle Polgar's podcast Tapped in Conversations.
A Mike Drop Moment: Everyone's Living In The Shell Of An Old Life [49]
💥Work with Me 🎤This was a guest spot I did on Danielle Polgar's podcast Tapped in Conversations.