For entrepreneurs and New Paradigm leaders building outside the box who are over generic tactics and played out formulas. They see where the puck is going and they want to follow it. It’s a place for clear thinking, strategic discernment and navigating evolution as a leader while operating from a whole person point of view.

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Expect unscripted stories from life in the trenches, reflections on intuition meets decision making and thoughts on building something on your own terms. Topics include Human Design, communication, neuroscience and marketing when used as foundational tools instead of dogma. 

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I’m Sunita. Optimization engineer, MBA, MSc., 20yrs partnering with global brands and 15yrs as a multi-chapter entrepreneur. My work focuses on solving root cause problems and designing forward facing solutions that match what people actually need. I’m a strategic advisor and precision guide to seasoned entrepreneurs.