Straight shot, no chaser clarity for entrepreneurs and multi-hyphenates who value a no BS approach. This is for people who've lived enough life to know what they don't want. 🍸You can expect: Sharp business insights minus "same wine different bottle" formulas. Human Design without the love and light additives. Distilled wisdom from years in the trenches instead of watered-down motivational advice.

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If cookie-cutter tactics aren't working and you're done trying to force strategies that don't fit how you're actually built—you're in the right place. This isn't just about growth or client attraction. It's about building in a way that actually works for how you're wired—so you stop second-guessing every decision or wasting months on strategies that were never going to fit. It's about seeing what's actually blocking your momentum and making the right move now, even when the full path isn't visible yet. It's also about understanding the conditioning and influences that take you off course.

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I'm Sunita. My superpower is precision guidance based in root cause solutions that helps progressive leaders and operators find clarity as they build and evolve. I catalyze change and cut through complexity—saying "the thing that people need to hear" to take action. People turn to me when they no longer want to figure it out themselves or can no longer afford to stay stuck. I show seasoned entrepreneurs how to navigate in ways that are specific to their design and "what they are here to do"—so they stop burning time and energy on the wrong path and start building something sustainable. I’m not a coach. I’m a "business alchemist" who straddles energetic mechanics, neuroplasticity and real-world business systems to catalyze clarity you can act on immediately.

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My background: Cornell operations research engineer (the science of decision making), MBA marketing, MSc in functional medicine specializing in hormones + mind/body regulation. 14+ years building businesses (including a 6-figure "first to market" health product and a marketing agency for global companies). 10 years in executive roles across management consulting, advertising and brand management. 20 years at the bleeding edge of launches in solar, mobile, medical device, consumer products, e-commerce and digital advertising. If it was a category first—I helped build it. No playbooks—just "trial by fire", a refusal to play life by the rules and 48 years on the unscripted path.