Positioning, Navigating Choice Points and Making Decisions in The New Era of Business | Clear Signal
For entrepreneurs and change agents building in the second half of life. A podcast about making consequential business decisions when conventional frameworks aren't enough. We talk branding, positioning, orientation and alternative forms of decision intelligence to help you navigate the next era of business.
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TL; DR: Think entrepreneurship + unconventional thinking + the internal alignment required to navigate what happens when the obvious answer isn't the right one. Expect content about orienting without a map, business & marketing fundamentals, founder identity and the realities of doing things differently. Everything about this podcast is about where we're going — not where we've been.
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I'm Sunita. Alchemical business consultant and non-traditional positioning strategist. Cornell optimization engineer, Michigan MBA, MSc, former consumer health product founder, marketing insights agency owner and brand manager for a billion dollar brand. I fuse esoteric tools (including my own quantum business astrology framework and Human Design) — along with 25yrs of experience and a focus on practical application into everything I do.
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All conversation flows through one lens: helping you distinguish signal from noise, see what's actually going on and make smarter moves that are the right fit for you. We toss canned "mindset" content and manufactured authority to share practical truths and have real conversations. Positioning here means 2 things: where you stand in the market and where you stand in your own trajectory. Because where you're positioned determines what you can see — and what you can see determines every move you make. Expect entrepreneurial stories and unique perspectives you won't hear anywhere else.
Episodes
70 episodes
Confusion Is Profitable. Here's the Simple Positioning Tip They Will Never Sell You [E74]
❌X Marks The Spot (Pilot Oppt. Exp 10/4/26)💥Work with Me
Decision Fatigue and a Season 3 Intro [E73]
💥Work with Me❌X Marks The Spot (Pilot Oppt. Exp 10/4/26)
Anchored Positioning: Trying to Manufacture a Niche Will Always Fail [E72]
đź’ĄWork with MeShow Notes:What if your greatest business advantage isn't something you need to learn, manufacture, or emulate? How do you know whether you need...
Experience vs. Talk: Why You Need To Stop Taking Advice From People In The Stands [E71]
đź’ĄWork with Me See you in late September to kick off Season 3.
The Bigger Vision: What It Means to Treat Your Business Like a Game [E70]
đź’ĄWork with Me My Substack a...
Marketing Resonance Has a Recipe. And It's Not Your Human Design Chart [E69]
đź’ĄWork with Me and it's not recognition.and it's not conversion.
The Bigger Picture: What It Means to Treat Your Business Like a Teacher [E68]
đź’ĄWork with Me My Substack a...
What You Do Every Morning. And What It Has To Do With Driving With The Brakes On [E67]
💥Work with Me If you're like most of the entrepreneurs I work with — driven, action takers, experienced and educated, been around the block — you've already got gas in the car.&n...
Marketing Storytelling: Most Advice Is Probably Wrong For Your Business. And Here's Why [E66]
đź’ĄWork with Me Show Notes:"Help who you were two years ago" merged with storytelling "from your journey" is the most repeated marketing advice in the personal brand ...
Positioning : 4 Ways You Will Mess Yours Up Using Conventional Human Design Advice [E65]
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The New Game Theory: Why The Next Era of Business Will Require a Different Kind of Intelligence [E64]
đź’ĄWork with Me The New "Game Theory" = a new model for understanding business, power, competition, opportunity and influence in the era we're entering.If the old was...
You Don't Have a Marketing Problem. You Have An Identity Problem [E63]
💥Work with Me Show notes:This episode cuts through the noise and calls out what’s actually going on: why your brand isn’t landing, why strategy feels harde...
Stop Taking The Bait. Your Impatience Is Profitable [E62]
💥Work with Me If you know you’re at a turning point but the direction isn’t clear, Alchemical Edge is where we fix th...
Entrepreneurial Truth Bomb: Cookie Cutter Marketing Frameworks Produce Cookie Cutter Results [E61]
đź’ĄWork with meShow Notes:Credits: Originally aired on the Business Insider Roundtable with Andrew Jones.Andrew now has a new podcast Pivot Point an...
Breaking Down 3 Layers of Influence — Mindset, Mastery and Deconditioning in Human Design For Business [60]
đź’ĄWork with meResources Mentioned:1) Deconditioning (Youtube Video)2)
The Culprit Behind Bright Shiny Object Syndrome. The Head Center In Human Design [E59]
đź’ĄWork with Me Show Notes:The head center is the bright shiny object syndrome center. 50% of people have an undefined head. You're in good company.This...
Non-Conventional Business: What It Means To Build Something Without a Blueprint [E58]
đź’ĄWork with me Show Notes:Creating your own "category" is lonely. And every day you're going to question if you're crazy.This episode is for entrepreneurs bui...
The Missing Link To Truly Understand Your Human Design Profile: Human Design For Business [E57]
đź’ĄWork with Me Show Notes:What's the difference between a 2/5 and a 5/2? Between a 3/5 and a 5/3? If you think they're the same, you've been ...
Tasting the Rainbow in Business Doesn't Mean You Are FAFO. Here's What It Means Instead [E56]
đź’ĄWork with Me Offer mentioned<...
AI, Eclipse Astrology and Aries ...We're Gonna Party Like It's 1999 [E55]
💥Work with Me ⚡️Eclipse Readings are back.
The Difference Between Shoulds and Aligned Opportunities for Sacral Beings: Human Design for Business [E54]
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What Human Design Circuitry Has To Do With Your Business Model [E53]
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