How The Marketing World Benefits From Your Impatience [E62]

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Transcript

SPEAKER_00 0:00

Welcome to Clear Signal. Today's a quick episode because this is an unedited episode and it's not done on any special software. So if I make a mistake, the whole thing has to be scrapped. So let's not do that. And I just saw a post on Substack, and it was from an entrepreneur. I'm in a lot of entrepreneur posts on Substack. I'm on Substack, by the way. I am Sunitha Kumar Everywhere Now. I'll link it in the show notes if you can't get the spelling. But that's where I'm at, where I'm active, which is Substack for now. My Linktree, my YouTube, which will eventually be where this podcast is housed, in addition to here, and eventually.com. Although my Linktree and the dot com is the same. I'm not super active on Instagram or threads, but I'm also there. So the summary is I'm there everywhere. That would have been a faster way to say it. And he said that. Well, he was talking about his business, and he was talking about how he was successful and how he has a lifestyle I want. A lot of people on Substack are selling kind of this lifestyle-focused business because a lot of the audience there are writers. But he said a sentence that struck out with me, and I wanted to repeat it because I think it dovetails very well with the episode I just did, and why I'm slowing my role with this podcast, and why I want to drop an episode here so then I can take a break, and then you guys aren't like, where is she? And he said, I am patient in a world that profits from your impatience. I'm going to say that again. I am patient in a world that profits from your impatience. And so I'm intentional with everything I do. And sometimes I don't actually know what I'm doing in the moment. I just have enough clarity to take the next step. I have an episode that clarity is not the destination, it's just the key to the next chapter. You're going to hear me say that on a lot of podcasts that I'm guest on, because that's my saying. And it is true. People are looking for this light bulb of clarity. And it doesn't work that way. You take the next step. However, you can be intentional with what you do. And one of the best ways for me to be intentional is to be slow. It's built into my design. I'm a one-line, that's also built into my astrological chart. Beta will be the end of May. So when the time I recorded that, which was February, I still was not quite there. That is a very intentional, patient move. That is doing things the way that I want to do them in the way that I want to do them because I'm building a category of one in the work that I do, but also in the podcast I'm creating. And so I got two challenges with that. Number one, I got to wait for the world to catch up to me, which is a process. And number two, I'm not necessarily going to have the same tactical guides that another person would have. And you can follow their formula. Now, whether or not that formula is going to work for you, I can't say. That's not a world I know. But that is way more formulaic than what I'm doing. I'm talking about tools that people do not talk about publicly, selling them to an audience that hasn't traditionally worked with them, creating a podcast that bridges multiple categories, and I'm a podcast guest where I'm the guest at the intersection of multiple topics. That is where the puck is going. That's not where the puck is right now. And one of the things about being a 5'1 who is a visionary practical problem solver is it took me until this age to realize I'm a visionary because I didn't trust myself because I looked to the left or the right of me and no one was where I was. No one was thinking the way I was thinking. No one was doing what I was doing. And I listened to people I shouldn't have listened to. Not in terms of influence, but just like, oh, well, no one else is doing this, so why should I do it? So the next episode after this is category one. And I didn't plan that when I got in the mic. So, like I said, I do everything kind of in flow, but it's intentional. And so that'll speak more to the marketing aspect of category one. We just talked about category one from something else. I don't know. I recorded that in 25 and it seemed like a good episode to drop in. And what I just said speaks very well to the episode I just did with that gentleman, Andrew Jones. And I did it for a reason and I explained it to him. And I'm not asking you to do things my way because that would not make sense for most people. But what I'm saying is that the world is going to uh profit from your impatience. The world profits from your impatience. This tactic is gonna solve your problem. This framework, this guru, this platform, this hack. You've got to do this, you've got to do that. And the world is speeding up, not only from an energetic perspective, but with an AI. And so the speed of the advice is speeding up, the speed of the tactics is speeding up. The noise is increasing. There is a buzz sprout feature where you can text me in the show notes, it's anonymous. If you do not feel that whatever platform you spend your time on, and whatever category you're in, and whatever business you're in, and you're a business owner, and you do not feel that the noise is increasing, I want you to text me and I want you to tell me that. Now, I'm not saying you have to listen to the noise, but collectively the noise is increasing. And so collectively, we have to become even more discerning about what is right for us and what is the plan we want to be on. And what is our plan of attack to use a corporatism? And so, like I said, I don't have editing capability on this, so I'm not gonna press my luck, but I wanted to name that. Noise increasing, clarity is not the destination, it's just the key to the next chapter. People profit from your impatience. And intentionality is gonna look crazy until it doesn't. Often in a category one, you are going to look crazy until it doesn't. You have to follow your intuition and not what society is going to tell you to do. And that is something that I didn't realize that other people are unwilling to do. I've done that my whole life. There's an episode coming up on invisible rules. By coming up, I mean sometime in 2026. There's an episode on building your foundation your way. I mentioned that. And then there's an episode on the root center, I already mentioned. These are three episodes I mentioned in season two that I want to pay off. Whether or not they drop now or later, I want to make sure it's clear that I didn't forget that I said that. The Root Center episode has to do with adrenaline pressure and time and other people's sense of urgency, invisible rules. Well, that dovetails lots of stuff I talk about. And then building a foundation away. That's kind of what I alluded to right here. And then there's a fourth episode I mentioned, which was the season intro. An episode I alluded to in my car. I'm not going to drop that episode. A bit snarky, kind of not the best quality because it was in my car. It actually wasn't snarky, but here's the thing. It was speaking to amateurs. And I'm not seeking, I'm not speaking to amateurs. I'm not selling to amateurs. When you're talking to your audience, like, who are you, who's your buyer? You should talk to them. You should speak to them at the level they're at. And I think what I was doing there, it was a little bit of a cautionary tale about the amateur hour in the human design world and how everyone has now decided human design is a cool thing to tack onto their coaching toolkit and they've no fucking idea what they're doing. And I was a cautionary tale about that. And I was like, you know what? That's not my client. My client is very discerning. And so why am I wasting my time? Why am I wasting space on my platform? It doesn't matter. That is, I'm a 5-1. I am fuck around and find out first, sadly. And uh you have to be extremely discerning, and I cannot be discerning for you. That is a skill you have to learn. But just ask questions and uh don't just go with what is the window dressing, as I said on Andrew's podcast. That is what people look to. Um that is your rodeo to ride on this journey of the business entrepreneur alchemist path you're on. That's not mine to do for you. So there's that. And so with that, I'm gonna step away for a minute. I'll come back. And we'll come back, we'll talk about category one, we'll talk about niche. I got some great podcast episodes with other people, meaning guests, collaborations, case studies, other things, a little bit more of a focus on marketing, and much less of a focus on the mechanics of human design. Mechanics of human design, from my point of view, I've kind of wrapped that. I have a couple of episodes that didn't make it. Root center episode being one of them. Ironically, the root center is about pressure and time, and that root episode has decided it is on its own timeline. So we're gonna allow it. We'll we'll drop it in whatever this podcast is going to switch to, I don't know, talking about football, and we will drop in the root center episode because it'll decide it wants to drop when it wants to drop. Ways to work with me in the show notes. Clarity Edge is my main offer right now. And that is for you if you are done spinning your wheels. You know that something is off, you know you're at a threshold, you know you're an evolution point, and you're like, I'm done fucking around and finding out. I have worked with tactics that were not a fit. They've actually confused me more. And I know that I'm either going in the wrong direction, or I know that I'm not taking action because I'm not in the right direction. And you know that I'm the reason that will get you to the other side of that. So that is what Clarity Edge is. More information in the full sales page. And if you have any questions about it, you can email me. My email is also in the show notes and also in the link tree. By the way, last episode that I did with Andrew, I mentioned an offer that I did for podcast podcasters. That's good whether or not you have a podcast, you speak on podcasts, or you speak on stage. If you use your voice in any way, shape, or form as part of your brand, that offer is open to you. I will link that in the show notes. If the payment link still works, it works. That's a notion page, so it's always going to be casual. Even when I get a formal website, that thing will never be part of it. So that is a notion page. It may load slowly, but it's there. And if the payment link works, it works. It's an asynchronous offer. That is a don't walk, run, get that offer. It is practically nothing in the way that I work with people, and it'll set you up, and you do that once. That is a one time thing. You have that for the rest of your life. Your business changes, the podcast you guess on, the stages you guessed on change, um, your audience changes. That doesn't change because that's you. I'll see you soon.