The Difference Between Shoulds and Aligned Opportunities for Sacral Beings: Human Design for Business [E54]

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Transcript

[00:00:00] Welcome back to Clear Signal. Next week, I am giving a chat to podcasters, ironically, about launching a podcast.

I am not a podcast growth strategist. I do not claim to be a podcast expert, but it is not about that. The conversation when I mentioned this to the person who runs the group, was around this notion of your unique value proposition as your podcast. If you guys are in my world and Human Design, you know that those two go together.

Your unique value proposition is your Human Design strategized into offers, business model, which platform do you even choose to present yourself on, how you present yourself. Once you understand how to use this stuff, It's a whole new world. That is a non-starter. What I do with all the work that I do is I root people in to where [00:01:00] they need to be with their business so that they are growing a tree that makes sense.

They're not growing a tree that they're gonna cut down But the actual growth of the tree is its own thing. That's separate. That's time and all the actions you take. They are both important. We focus too much on the latter because that's a human brain that's the money, that's the praise, that's the audience, that's the claps, that's the validation.

But if you don't have a root structure, and you're going in the wrong direction or it doesn't feel good to you, you're gonna abandon ship or you're not gonna take the actions and then you're gonna call it self-sabotage, but it's really self-protection I was thinking about that, 'cause I gotta put the slides together for that soon, I'm like, it's interesting because I haven't been as active here. Something I've been doing while I've been absent from here, for a number of reasons, is that I have been active daily on my other platform, The Dark Matter Show, [00:02:00] which was formerly Cosmic Brew, a Daily Brew, completely different than this podcast.

Esoteric, astrological, it's characters, it's accents, it's a complete different aspect of my brand. Something I'm coining a brand braid. What does a brand look like in 2026, and what is a brand gonna look like in 2028?

I have my hypotheses. We'll save my hypotheses for a time where we have a formal episode. Earlier in this summer, I had done a podcast on attracting f yes clients through your body, and I said, "And I don't mean OnlyFans." What I meant by that is as a sacral being, manifesting generator or generator, which is the majority of people who listen to my stuff, and if you don't know if you are one, there's a first episode of the feed that'll tell you that in five minutes for free We are a beacon, and when our beacon is bright Energetically, we send out a vibration, otherwise known as an aura, [00:03:00] opportunities come to us, clients come to us, people come to us, and all of the things. That comes first. I've been doing that daily podcast because I have certain reasons I'm doing that not important to you, but also it's easy and it's fun. I don't edit it for the most part. I don't really do show notes. I don't do titles. That can all be done later. I don't have pro hosting. I'm not marketing it. It's just reps I'm doing for my own reasons, and I find it fun. And now it's become a little bit too much for me, so I'm stepping away, but I also did what I wanted to do with that. It was a creative arc that had a start and a stop, and now it's changed forms and it's becoming something else, which is why I changed the name to The Dark Matter Show.

It's in the dark right now. We don't know. But it all comes back to desire, what is fun, what feels good. Business is a lot of doing things that don't feel good. Most of it is not stuff that's in quote fun. If you wait for it to be fun, you won't do it. [00:04:00] But There comes a point where things are no longer enjoyable, and traditional hustle culture and traditional business culture is going to talk to you about consistency and pushing through.

More feminine business and flow-based business and Human Design focused business is gonna say, "Might wanna take a pause and see, are you overwhelmed? Do you have too much on your plate?" Which is my case. Is it that it's not a yes right now? Or is it that you just need to pause, you're responding to something else? When the name for The Dark Matter show dropped in, it was an immediate yes. It was a play on dark matter, the physics concept and the science-based concept, and dark matters, which are things that I talk about there. I do comedy and astrology, but I talk about esoteric topics. I talk about socially taboo topics.

I talk about political stuff. It's a very different platform for a very different audience than this [00:05:00] And I don't know what that's going to be, but I responded to that and I'm like, I'll let that form find itself, which is something we have the luxury of doing in creative projects that we don't have the luxury of doing in business projects.

We are giving a certain perception, we are attracting clients, we are building, and you can't build if you're constantly tearing down. But, there are times where you're gonna see constructions in progress, and then they pause for, a month, maybe for cold weather, maybe because they ran out of funding, maybe because the contractor is overwhelmed, and then they just start again. It's not that they tore it all down, they pause. Thinking about that. Bringing more fun and joy back into business or whatever you're building, something that is not talked about enough in the business world, because it is more masculine, is that how much joy [00:06:00] you have for what you're doing is going to translate into success.

And it's not just because you'll do it. It's not just because you are energized. It's not just because when you're excited you're gonna have more ideas. It's also because you're a literal magnet. You're a magnet for opportunities. You're a magnet for people. You're a magnet for clients. You're a magnet for strategic partners.

The more energized you are, the more the doors are gonna open, and the more that we have made everything complicated the less fun it is. As I start to formalize this podcast, it's become less fun. So of course she's gonna do the thing that's fun. It's kinda like, "Why am I gonna eat the broccoli? I could go eat potato chips." That's what The Dark Matter Show is for now, and I'll come back. The show is in transition. I'm changing the work I do. I'm changing the people I work with, so obviously the show is gonna go with that. For me to come back right now and pump out a bunch of episodes because I've already done them or because I should, would [00:07:00] be, well, I should. But we formalized the podcast. I bought the URL. I'll be having a website up for this soon. And then you've got a real foundation because podcasting has no discoverability on the web through players, so if you don't have a presence on the web, it's really hard for people to find you. We're going to the next level, which is exciting. It's always exciting to see something build. And for you It was the peak of summer when I gave you that advice, think about how you can bring more joy and fun back into what you do. And now it's zero degrees, and I'm saying the same thing to you. Maybe there's a new ear that needs to hear this message, and maybe it's an important message that is worth repeating yet again. Thinking about all of the details of the work that we do, what do we have to do? What should we do? What's a non-starter? What's a non-negotiable?

in the shoulds of the business world and the [00:08:00] advice of the business world, you think everything is a non-negotiable. And that's a nice way to make nothing a priority

I believe I'd mentioned Saturn on the episode that said clarity is not the destination. Clarity is associated with Saturn. Saturn is associated with foundations. Saturn is also associated with four. And because Saturn rules linear time, Saturn is also associated with priorities. But if you don't know, priorities used to be singular.

The word priorities used to be priority. Lots of thought bombs in there for you i'll see you soon