Why Your Human Design Profile Line Isn't Your Positioning (And What To Think About Instead) [E47]

In this episode, I unpack why relying on your Human Design profile line as a business strategy can quietly work against you.

Profile lines can be powerful permission slips — but they’re not positioning, and they’re not enough to guide how you market, sell or build offers. 

Using real client examples and lived experience, I explore where Human Design helps, where it breaks down in business and why nuance matters more than labels.

This is a conversation for experienced entrepreneurs who are done outsourcing authority to frameworks and ready to work with what actually moves the needle.

Ways to work with me are in the show notes.

Transcript

I'm sick, so my voice may not be wonderful, so we'll keep this short so that I don't start hacking up along. And then we have to end the podcast. So today's Tuesday, and what we're going to do in the month of January is every Friday there'll be an interview. Some of the interviews will be most of the interviews will be interviews I did on other people's podcasts where I was a guest. And each of these have layers to them that are all the theme of backwards, go forwards, feminine flow. By the way, Friday is viernes day. It's Venus's day. They are all with women, and I was a guest on their podcast discussing human design. So it's a little bit of a treat, because I don't do human design 101 on here, and it's me doing human design, 101 for like, three different audiences, and I never say the same thing twice. So it's a lot of perspective. It's also a great backwards go forwards moment, because the podcast and the brand was a different name in every single one. So as we wind down, the last month of the Human Design year, Human Design New Year is February 1 this year, I don't care about the Gregorian calendar. I care about that date, in addition to all the other amazing and once in a lifetime, Portal, whatever language you want to use, astrological stuff that's happening as we speak that is going to change a lot of things, including me and what I'm working on in the podcast, but before that, we go backwards and make sure that certain pieces of foundational content I want on the feed or on the feed, and as I drop in the podcast that I'm going to drop it on Friday, which Is with somebody named Danielle polger. I've mentioned this before. She's going to be coming on my podcast. She'll probably be the fourth podcast, so it'll probably be me on her podcast, and then two podcasts where the people stop podcasting, so they gave me the file, they were kind enough to give me the file, and then she's probably going to come on here. This is my this is my vision. I have. What is, what does the dates look like? Yeah, that would kind of match, because we're gonna be talking about something kind of timely. So I want to do it by late Gen, but we'll see. Depends on illness and me catching up on life, which is what January was supposed to be. And now it's catching up on life, PLUS being sick for two weeks, plus overwhelm. And that's always a lovely a lovely hot mess Express. I was gonna say cake, but we've already used cake. So speaking of Danielle, I went on our podcast. I mentioned it before. Many of you guys have probably heard it. It is on the long side. It's an hour. I think it's a fabulous I'm not cutting any of it. The audio will be on here. The video is on her sub stack, which is free and all that and ungated. It's on my link tree linked below. And the next two are I own the file, so that'll be on my YouTube channel as a video. They're all also an hour. And then she'll come on here. I'll probably put that on video on my sub stack, and YouTube as well, and so on and so forth. There's gonna be more video in 2026 gonna be having a little bit more guests. So and all these are foundational conversations I've already kind of planned. And if the podcast shifts after we enter the year of the horse, which is what I'm sensing, I don't want these to get left on the cutting room floor. So human design is still a foundational part of what I do. It is a backbone for what I do in quantum shift, but I don't want to be teaching it on this podcast and talking about it, because I don't really work with people with it in that way. I don't do readings. So it doesn't really make sense for me as a business owner, to be honest, now that people come to me know anything about human design, they don't care. They want their problem solved. I'm a five one. I'm here to solve problems based on visionary solutions. So let's get into it. Why am I dropping this in here? Because I have a whole bunch of other content I could drop it in, but we're dropping in here. So what's going to happen is Tuesday episodes. We solo. Fridays will be a guest spot, and my goal is to have like a Tuesday, Friday. Tuesday Friday thing for January. Why? Because I got a lot of foundational content that I think is great, and it's so low, and that'll drop on Tuesdays. But more importantly, at least for this go around, this one is related to what I'm dropping on Friday. And then I'd mentioned a podcast in Danielle's podcast, I was like, Ah, I did this in my car. I should drop it in. That's gonna be next Tuesday. That's the episode I mentioned you guys I promised you before the end of the year, where I said it was the third part layer of the cake. It's what I mentioned on 1122 okay, and then after that, we'll see. So we'll see how much energy she's got. She overdid it. Channel mutation. If you listen to my other podcast, I said we're going to run this Toyota like a Porsche. Well, we write it like a Porsche, and there are consequences to that. And I'm in a first year, perfected year from an astrological perspective. If you don't know what that means, you don't worry about it means that my kind of the theme of this year for me is meaning 48th birthday. 49th birthday is my first house ruled by Mars, Mars life force, and I have light Mars and cancer, which is about nourishing yourself. So the minute I don't nourish myself, my life force shuts off. And I had to learn that the hard way. I mean, you could know this stuff in theory, and you can still be human. And so I've never been as sick as I've been the last couple weeks. I've never had it could be because I'm older and getting sick, but I rarely get sick. Rarely. When I do, I get it's on my I'm on my back. So this isn't that untypical for me, but this felt different. This felt like a sign, a little bit of a cautionary tale, about what matters first. And we all know that, but sometimes we forget so life force, life force, life force, we make a big deal about life force and human design because of energy. I mentioned on Danielle's podcast that the sun is 70% in human design, and that is because the sun is the giver of life force in on earth. Now, something I'd mentioned on Daniel's podcast is the profile line, because we met with the profile lines I'd mentioned she was a two, four on threads, it starts sparked a conversation this, and that awakened something in her. I have a way of saying things that catalyze people, awaken people, shock people. Some people are shocked and they go away. Some people are shocked, they're like, Wow, I need more. They come back. Who am I here for? The second one? So, and that's part of my design. I'm a five one. I'm a heretical messenger. I'm here to repel five ones are not here to work with most people, because we're here to solve problems. If most people came to us, we would be overwhelmed. We're here to solve problems where people want unconventional solutions, who are not afraid of heretical message, and who are open to new paradigm solutions. Founder of Hume design was five one. And I'm sure there's a lot of people who have been five ones, who have been inventors. My last product line, prebiotic, probate line, first to market, got on stage in 2015, 10 years ago, and told the industry at the biggest trade show in the world. On stage, I said, the future of gut health. The future of health is the gut, brain, microbiome. No one was talking about that 10 years ago. And 10 years ago, we did not have clinicals. And then two years later, once, two years later, I launched the first product in the space that had shelf stable clinicals. So a shelf stable product that had clinicals. So I launched the product with the shelf stable I launched the product knowing the clinicals would come out, and then once the clinicals came out, I changed the name of my product. So I've always kind of been ahead. I just didn't know it. And why am I telling you this? Because human design can be an amazing permission slip. And once I understood I was a five one, I just did a podcast with somebody named Kelly dawn. It is a podcast that's probably gonna come out this week. On her podcast, spiritual heretic. She's a five one projector. She doesn't do human design work, but you know, and I told her, Look, I used to listen to your podcast. Talk about full circle backwards to go forwards. I used to listen to her podcast in 2020, 2021, and I could have told you she was a Reddick before she knew, because that's the reason I was attracted to her, because she was talking about, like, out there shit, but she was like swearing, and she just didn't give a damn. And there was not a lot of that out there five years ago. And I was like, I need more of this energy in my life. It's probably what people feel when they listen to my other podcast, cosmic brew, which, by the way, has wrapped, we've officially wrapped cosmic brew after four years. So feel free to binge that at your leisure. That is heretical, that is social commentary, that is dark Goddess energy, collective astrology, unhinged storytelling, you name it. It is the definition of not packaged.

 This is my packaged version. Okay, so you can imagine that, although this episode is a bit unhinged and I'm allowing it, I'm sick. So point is, is that was a big permission slip for her, her finding out she was a projector, I can imagine. And we talked about it, huge permission slip. Me finding out as a five one was a permission slip for me, because as a pure generator, I am not that weird energetically. I'm not a manifesting generator. I'm not a manifester. Now that is gross generalization. They're the arrows, they're all the other placements. But I would say I'm a lot more weird from an astrological perspective than I am from a human design perspective. I've got Uranus on my ascendant. I'm live in the future. I've got an out of bounds ruling planet, which means my planet was outside of the declination of the sun when I was born. My life path is weird. I've got Pluto on my north node, which means I'm built for death and rebirth myself, and also death and rebirth of others. I'm Scorpio rising. I polarize people. I mean, you name it, right? I got a lot of unconventional placements.

 And very recently, I've gotten into asteroids. I learned I've Darn. Moon Lilith in the eighth in Gemini, which is I cut through words, cut through bullshit with words. You felt that in my other podcast. You probably felt that in my sessions, it's a little bit of a psychic placement. So that was way more of a permission. So for me, astrology was my first love. And I'm gonna be honest with you, human design is fucking incredible. Human Design doesn't touch the complexity of what astrology is, and that's why I keep cosmic edge in my stuff that's on my link tree, because I don't do timing work in any other thing. I do perfections, transits, progressions, all the other stuff. And that is part of you. Quantum shift has to do with your business. It's both. They're both alchemy in a different way. Okay? Human Design, permission slip, profile lines, backstory and all this stuff coming up, all the things also. Quantum shift is coming back in February, and then in the new year, new human design, New Year, and I'm gonna start having conversations with people. You can book it now. It's in the show notes. I'll finalize the sales page and all the yada you whenever the fuck soon. But the point is, is that's a very different product now, at a different price tier, different format, but if you have any questions on whether or not it's for you, you let me know. Book a call. So I'll be talking about that, all about that a lot more in the future. Obviously, I just recorded an amazing case study with a woman. She was my last meeting before I keeled over for the year. I wasn't feeling well going into that, I actually had to get a blowout. So if you see the video of it, my hair looks really good. It's because I went got my hair done, just because I was like, I'm not gonna make it through this meeting, and we'd already rescheduled it, so I was like, let me get through. Let me get through. And then, literally, that meeting happened and I killed over, and I've been killed over since. So great story. You're like, yeah, why are you telling this? I don't know, but look forward to that. She's a fabulous client, and she said some great things about my work, and it's what I said on Danielle's podcast, which is that I can't really talk about what I do kind of has to be brought out of me. And it's one of those things that, really, other people are going to talk about better than I am. But I will put together a sales page, just because that's what people expect. Although no one ever, no one hires me off of a sales page. No one ever gets a shit like, I don't know it. This is it? This is a different, different kind of work. So at any rate, halfway through the podcast, she gets to the point, although there's a lot of goodness in here as well, and that is the profile line. It can be people use it as a, you know, a security blanket, emotional support animal, and that's fine, but it's not fine in business, and I'll tell you why. So I mentioned it on Danielle's podcast. Her, her people are new, and the profile line is a pillar, as she put it. She said that fabulously, it's a pillar. And useful. It's a non starter. And I've said that on her podcast. I'm going to say it here. It's a non starter. Because if you look up a profile report, which I've shown you in the first episode, How To do that, and you're like, This isn't me. I wouldn't go any further at this age, I wouldn't go any further. My people are 40 plus. I wouldn't go any further. If you're like I do not resonate with this at all, but at that point, you had a couple of jobs, had a couple careers, you lived enough lives to know that whether or not this is the role you were put in, and if it doesn't feel right, you have a wrong birth time, human design is not for you, whatever. I haven't met anybody. I've met like one person so far who said that, although that was a long time ago, I don't know if she still feels that way. And she also had, prior to that, posted stuff on social media about how she thought human design was a sham. So I'm not thinking she went in there with a full with an objective opinion. Yeah, so not my client. Don't care. I'm just saying haven't met anybody, and that's self selecting. I've met people who are into human design. Know something about it, our clients in the world of it, obviously, 99.9% of people don't know the fuck this is so they're not going to know. But I wanted to just have a quick cautionary tale that when you work in business with it, using that as your positioning is dangerous, because there's so many other elements of you that are really important when it comes to running a business and marketing yourself and brass tack shit. I'm going to give you a couple examples really quickly, because this episode already got a little bit longer than I'd like, and that is that this is just meant to be like a hey, it's been a while. I'm coming back. And here's the plan for January, and here's some little bits and bobs. And it's useful because it leads us into Friday's episode, and that way those episodes are so long, I don't want to be doing any intros before that, so you know what's coming. And some of them will be from a long time ago. And you're like, why she? Why is she putting this up here now? Because it's so good, and there is this, yeah, I'll, I'll save the there's gonna be special. There's special, divine timing. Things are always on time. Let's just, let's just leave it at that. Oh, and by the way, one of the women I did the one of the episodes with, she's also five one she doesn't work in human design, not so that was also interesting. So I. I'll give an example. I had a couple clients come to me. I'll give you two examples from clients, and I'll give you, I'll give you three examples from clients, and I'll give you one for me. So I had a client who's come to me, long term client. She's a really loyal listener of the so I'm sure she's gonna recognize herself in this. And you know, she came to me. She loved my heretical, authentic vibe. She came to me when I was just talking whatever the fuck I was talking about last year. That's how I did this. That will shift. I told you before season one was about creative expression, and then you build in strategy, but you don't build in strategy until you nail the vision, because otherwise you fuck up the vision with the strategy. That's what Rick Rubin says. Check out Rick Rubin. I'll be talking more about Rick Rubin and devotion to the craft and blending art and business and spirituality into one in 2026 but let's move on from that right now. She was really attracted to my heretical message, and she doesn't. She's not. She has no five lines on her profile. And then when she was talking, we were mapping out her strategy for the stuff she wanted to do. She sounded like me. And I'm like, How is this? You don't have any five line energy. You sound so five line. And I was like, Well, we actually have to tone this down, because you're not a five line. And you're like, you know, we want to make sure that you are, first and foremost, the profile is the hero, that's the that's the car. All of the rest has to come in. So we have to make sure that, you know, if you're going to do heretical stuff, it's got to be in service to your network. Choose a four line, you know, in service to whatever, whereas as a five, I have to do it in service to humanity. I'm above right the first four lines, and then there's like an invisible edge, and then the transpersonal lines, or the five and the six, those are like, transpersonal like they're here for, like, the collective message, yeah. And don't extrapolate that to whether or not you're doing one to one, one to many. What? What frickin marketing vehicle you're on? That's not what that means. Okay, you cannot just back the envelope this shit. People do it. I don't know why say anything, because people are gonna do it anyway. But don't it's dumb. I but her motivation arrow is on a five line. If you don't know what motivation arrow is, you can go check that out. I'm not really going to explain the variables here. They're complicated. If I do, maybe I'll do a masterclass on it. But you know, the motivation variable we talked about Mars Earlier, I talked about life force. That's a different kind of life force. It's not motivation like you think, like, what motivates you? It's a horrible name. A lot of the Human Design names are horrible. They don't English has such a lack of nuance that sometimes when you use the names, I think they really it takes away, actually, from the meaning.

It's like, if you look at your top line profile as like the thing you're here to do, well, then the motivation arrow is almost like, what drives that, right? So I have a fourth line motivation arrow. I'm a fifth line heretic. I'm here to create practical, visionary solutions, futuristic solutions, also because of my configuration, but I'm only going to create what's needed. You can create a lot of solutions that are out of the box, that are futuristic, that nobody needs, that serves nobody. What the fuck is that going to do? First of all, you're not going to be any money doing that. You're going to be a broken vendor. But also, you're not going to serve humanity if nobody needs it, if you're too far in the future. So in that sense, the two of us had a mirror, right? I'm a five. I've got a fourth line motivation arrow, she's a four. She's got a fifth line motivation arrow, so she's here to create stuff for her people. She's here to create for her network fourth line, but the solution that she's got to create can't be what everybody else is doing. They are heretical. They are pushing the envelope and and that's what we're working on together in terms of her brand and other stuff, because that's what motivates her. She won't create the standard shit, even if her people need it. She's not going to be motivated to create it. She has to create stuff that's going to push them forward, but it's going to be stuff that pushes her network forward. I am pushing I am creating stuff that's kind of like what humanity needs, but I'm first creating it based on what my tribe needs for a line network.

So from it's kind of like a mirror. It's kind of nuanced and hard to explain, but you get the gist. The bottom line is, is that there's nuances to the profile, especially as a business owner, because you're just like, I'm moving through the world. This is my role, fine. But if you're creating solutions for people, you're selling shit, it's got to be in line with, like, what you're here to do, what motivates you? I'm telling you, most you guys are 40 plus, and you guys are 45 plus. I'm 48 I'm well into paramenopause. Let me tell you, if I'm not motivated to do something, I'm not going to do it. I do not care. I don't have energy. I don't care about sacral response, any of this shit. Energy is real life. Force is real. It could be because I'm 50. Years, when Neptune hits Aries, I will been an entrepreneur for 15 years. I started when Neptune went into Pisces. I'm exhausted. I'm not doing shit I don't want to do. So this could be a projection for me, but I bet that this is speaking to some of you out here that, like many you guys, don't have to do this. You got degrees, you got other options. So whatever you're building should be something that you're motivated by, inherently motivated by, and in line with your life force and all that fine human design, fine, but also it's in line with like what you're here to build and do, and that is more nuanced than just your profile line. I don't know if I'm confused you or educated you, but somewhere in there you got something. And then I had a different client who had a different profile line and also had no fives in it, but her Mercury was on a five line. And so her mercury, without getting into a lot of specifics, was a key part of her human design chart. And so she was motivated to do things outside of the box, and her writings are outside of the box, and her teachings are outside of the box, and people were coming her to her as a solution provider. And so what she didn't realize is she needed to really have some expectation set about what people could expect from her, not expect from her, because she didn't know that people were coming to her for her brain and her fifth line solutions, because her profile is not does not have a five in it. So those are two examples of two different clients. Neither of them have a five in their profile, and both of them the fifth line was heavily impactful on the work they're here to do, and their positioning. And I work with this second client on switching up our positioning based on partly that placement, and also some other aspects. So and you can be like, Oh, that's interesting. No, this is a fundamental game changer, because these are electromagnetic frequencies you're emitting. So when your frequency is off, think about the flower that is sending the wrong signal. The bee is not going to find the flower, or the bee is going to be repelled by the flower, or the flower is going to attract the wrong bee, or all of the above. You make one little switch, you can make huge impact. That's what I did in the case study I just talked about. She says, in her own words, we changed her business in 15 minutes. We made one change. She's getting DMS, people are contacting her, people coming up to her. It's that easy when you understand how to turn the job sounds easy. Not everyone knows how to do that, which comes back to what I want to say here. Okay, so I have no, very little two line energy in my chart, and I said this on Danielle's podcast as well. So you can hear this there. I'm a five, one, majority, three line. So that doesn't leave much room for much, right? I have a few key two line placements. Two line is the natural gift, okay, um, and people who have a

 two, four, there are six. Two. Are those the two. That's it. Those are the two profiles, unless I'm losing my mind. 5/2 2/5, yeah, I knew I was losing my mind. By the way that comes up in a future. I do? I do. I do, an example of a two five in an episode that's going to come up, which is a top is not a bottom, because that's a mirror, right? If I'm a five one, she was a two five. And so I do attract a lot of people who have five line as the bottom three five. That's also has to do with my fractal, deeper conversation. So, 25522462, so, two, the people who work in the human design space as guides, teachers, quote, business strategists or human design informed, they make a huge fucking deal about the two line when they have a two in it. The thing is, is that wherever you have two line energy is something to be aware of. So when I think about the alchemy work that I do, which I'm still positioning and marketing and putting out there in the way that I want to put it out there, because it doesn't exist right now, so it's how much do I want to really market this, and how much am I Is it really something that the right people are going to find it and they're going to hire me? And they're going to hire me, and that's kind of what I'm more focused on. You can't really convince people about alchemical advisory. It doesn't really make a lot of sense. People have to experience that, and they're like, Holy fuck, and tell someone else, that's basically how this works. So the majority of the placements, when I look at the gates that are responsible for the creation of that offer and are really responsible for a lot of what I do in that session. They are two line energy. It is not something I really understand how I can do. It's not something I could really explain well, it's something that people bring out of me. And so. That is two line energy. That's why two is called the hermit, because it is brought out from others.

So yes, if you have a two in your profile, then there's a lot, there's a lot of what you do, but you might be brought out in a lot of areas by others. But my bottom line is this, knowing that the gifts that I use with that particular offering, and probably a lot of my offerings without me realizing it is two line energy I am, changes the way I market it. It changes the way I think about it. It changes the amount of volume I do with it. So a two line gift. If you overuse it, you will burn yourself out. It is meant to be utilized and go in the corner, utilized and go in the corner. It's the hermit. It's not meant to be available to people all the time. So quantum shift may be something that's seasonal. I may offer it at certain chunks of the year and not offer it all the time, which is likely. I will test majority three lines here. I will test and see what works for my body and my life and my business. That feels good to me, but we'll see.

 And so, in summary, I gave you a couple of examples there. The profile is your role in the world. We talked I talked about that at nauseam, and future episodes with other people. You can listen to that. I'm not going to belabor that here, and that's a very, you know, rudimentary 101, thing you could Google and find out yourself. But the bigger piece I want to discuss is that there are different placements in your chart. They're going to impact the way you sell market and influence the key aspects that may drive the offers you create, what motivates you to create those offers and also who is attracted to you. So a lot of business coaches make a big fucking deal about the fractal being your ideal client avatar. No, I have a future podcast about that. Maybe I'll drop it here, maybe somewhere else. No, a lot of my clients, they don't share my fractal. What they share is they've got a prominent five somewhere, and that five is attracted to my way that I speak and my heretical message. And you know that I don't back my heretical message up by chops, my background, my years of experience in entrepreneurship and not and then my Virgo precision placements. I don't just talk to blow smoke up people's ass. I don't talk just to be like, This is wrong. This is what we should do to it's like, here's why you should not be thinking about it this way, and here's why it's better. Quantum shift would have been one client if it didn't work. Quantum shift works because I was like, This shit ain't working. This is a better approach. Here's a precision medicine shoot through the eyes. That's what I said on Daniel's pot. I come say it again. People like, Yeah, this is rocks. So I'm like, All right, next in line. Next in line. All right. Let's see, does this work for more than one person? Does this work for more than one business model, all right? And so far, I've done it with corporate, I've done it with early stage entrepreneur, and I've done it with established entrepreneur, and I'm like, okay, and we got something here that is the majority three lines, testing, that is the one line in me, the research, that is the reps, that is the that is that Saturn on the midheaven that I talk about in Danielle's podcast, that desire of integrity. Don't put something out there unless I know it's going to solve a problem and I know it works, which is the long route. And it is not the way to make money in 2025 because the way to make money 25 is to sell yourself, that you have a framework, and convince people, and people are still gullible enough to buy this shit. I don't know who's buying this shit. People are buying this shit. People still believe this stuff. People still believe that someone's magical sales framework is going to change their business. They think it's that easy.

 I don't know what to say. People are gullible. People are delusional. I don't really know. Maybe it's because I come from a business background. I see all of it. I'm like, this is just garbage. This is grifter shit. It doesn't work. The market's changed. Consumer Psychology has changed, and I think it's because I attract such a discerning client that I forget that people aren't discerning. 

So, yeah, there it is. There's my version of a quick episode. My episodes this year gonna be longer than they've been. I had a lot of quick episodes. It's not to say that everything will be long, but they're not going to be. Let me get this quick tip out and get you on your way. It's going to be what you need to hear and how long it takes. That long it takes. I mean, the next three Fridays are gonna be hour long episodes. You can listen to all this stuff whenever. I'm sure at some point we'll very not, not in the near you know, not soonish, but soonish, we'll be taking a break for season between Season Two and season three, and then you can binge at your heart's content. Hope this was helpful all the ways to work with me in the show notes. Happy 2026 you.